Family, faith, community, fairness and hard work – these are the values that shaped Simon as he grew up in South Minneapolis and Richfield with his brother Byron and his father Daniel, a graphic artist and printing-press worker, and his mother Margarita, a small business owner and teacher.
Daniel is a second generation Richfielder, and Margarita came to Minnesota from Puerto Rico to attend school.
In addition to building successful careers, his parents volunteered in the community, including in local prisons, and always had an open door - Simon remembers there almost always being someone living with them; whoever needed a place.